2023-08-29 16:41:37
TikTok SAS, the French branch of the Chinese giant Bytedance, has decided to replace its president Zhao Tian with American Adam Presser, recently appointed director of global operations for the social network, the company said on Tuesday. The app had announced the upcoming appointment of a new European president, but ultimately chose to install Adam Presser, who notably led production company Warner Bros.’s China operations, according to an app spokesperson. .
According to a recent report by a Senate commission of inquiry, the Chinese-Canadian Zhao Tian is close to Zhang Yiming, co-founder of the parent company of the social network. Representatives of TikTok had defended before French senators its lack of an operational role, but the report was concerned about the “potential control exerted on its action by the Chinese power”. The Senate commission of inquiry charged with studying the operation and “strategy of influence” of TikTok had threatened the application of a suspension in France and the EU if it did not take measures to clarify its links with the Chinese authorities and did not put in place an “effective” moderation before January 1, 2024.
TikTok reinforces transparency
Since August 25, TikTok has been subject to reinforced obligations of transparency and the fight against illegal content, within the framework of the European law on digital services (DSA). To comply, the social network has already announced the implementation of tools for researchers and regulators, a non-personalized news feed, the end of personalized advertisements for minors and a new option for reporting content. .
The French Minister Delegate for Digital Affairs, Jean-Noël Barrot, followed suit by asking the company for an “inventory” by the end of the year on its compliance with European data protection rules. personal data.
The network, used by around 150 million Americans and 134 million Europeans each month, is calling for “total separation” from its entities in China, but faces growing limitations in the West, including over fears of cybersecurity.
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