Annoy passengers excess credit card promotion

2023-09-06 10:40:12

This airline strategy that was born with good intentions now generates boredom and disinterest

Since the end of the pandemic, airlines have been tirelessly seeking recover financially after the hard blow during the Covid-19 crisis.

To achieve this, they adopted various strategies, including the promotion of credit cards as a way of attract more passengers and improve customer loyalty.

However, this tactic, which began with good intentions, gave rise to a phenomenon known as “customer fed up“said Diana Baracaldo, Editor in Chief of FlyLinkers News.

One of the main causes of this fatigue is the repetitive nature of credit card promotions.

Passengers are often seen bombarded with the same offers over and over again, generating boredom and indifference.

Baracaldo indicated that the lack of personalization is another factor that contributes to this fatigue. Passengers feel disconnected when they receive offers that do not fit their needs or travel preferences.

Typically a valuable source of information and advice, flight attendants can lose their usefulness when they focus on promoting credit cards instead of providing a seamless experience.

Trust also suffers when promotions lack transparency. Passengers grow wary in a world where online scams and fraudulent activities They are common.

The persistent promotion of credit cards by flight attendants may raise questions about the intentions behind these offers.

“Imagine trying to obtain essential information about your flight and being interrupted by an unsolicited credit card promotion. This highlights the intrusion passengers often experience during their interactions with flight attendants. The timing and context of these promotions they are crucial and should complement the user experience rather than interrupt it,” Baracaldo said.

In an ever-evolving world of customer experience, airlines and their flight attendants must pay attention to the increasing signs of being fed up of the customer regarding credit card promotions. Repetitive speeches, irrelevant offers and poor timing can cause disconnection and disinterest.

To address this issue, a customer-centric approach is essential. Airlines must tailor promotions to the individual needs of passengers, integrate offers more seamlessly into the user experience and highlight the value proposition.

Only through these measures will they be able to recover the enthusiasm of passengers for these interactions and achieve a true economic recovery after the pandemic, said Diana Baracaldo.