2023-09-12 06:54:05
Several brands have reduced the quantity of their products while prices continue to increase.
Up to +45% price per kilo for ice cream, +43% for a soda… Several supermarket brands are sounding the alarm and have decided to display in the middle of the store the brands they accuse of ” shrinkflation. “Shrinkflation” is this process which consists of selling you products more expensively by reducing their quantity in the packaging. Several examples are striking.
If you like iced tea, for example, perhaps you haven’t noticed that your favorite brand has reduced the size of its bottles. However, the price remained the same! It’s the same thing for these less bulky and now more expensive ice cream sticks, or these packets of crisps which no longer contain much except air and which make a hole in the budget.
The Carrefour store chain has even drawn up a list of affected products, on the principle of “name and shame”. Said more easily: expose to the view of all the brands which use this method. “It is not a question of prohibiting the sale of certain products, nor of dissuading consumers from purchasing this or that reference, but of informing our customers as clearly as possible,” insisted Stefen Bompais, director of Carrefour customer communication, LSA.
In all Carrefour stores, a label indicating the shrinkflation of the product is now affixed. In total, 26 products were identified by Carrefour as having seen their capacity decrease and their price increase in the brand’s stores. Well-known brands such as Lipton Ice Tea, Lindt, La Laitière, Lay’s, and Milka and Oreo are affected. Here is the precise list of products with the brand, the product reference, the change in format and the increase that this represents:
Brand Item name Size before Size after % Increase in
Price/Kg Amora Jar of Amora mayonnaise 470 grams 385 grams 34.40% Côte d’Or (licensed product) Ball Cones Côte d’Or Vanilla 298 grams 280 grams 35.36% Côte d’Or (licensed product) Ball Côte d’Or Choco Cones 298 grams 280 grams 35.36% Suede (licensed product) Suede ice cream sticks x4 282 grams 258 grams 45.33% Dolce Gusto D.Gusto Grande Intenso 144 grams 132 grams 8.43% Dolce Gusto Dolce Gusto Pods Espres Milano 112 grams 99 grams 12.90% Dolce Gusto Dolce Gusto Decaffeinated Red Pods x16 112 grams 99 grams 12.90% Dolce Gusto Dolce Gusto Decaffeinated Pods x16 96 grams 88 grams 9.09% Findus Alaskan Pollock at the bordelaise Findus 400 grams 380 grams 26% Guigoz Baby milk powder from 1 year to 3 years Guigoz 0.9 kg 0.83 kg 4.28% La Laitière Pecan vanilla ice cream in tub La Laitière 510 grams 490 grams 30.10% La Laitière Ice cream in rum raisin tray La Laitière 510 grams 490 grams 30.10% Lay’s 2X150 grams natural salt chips Lay’s 300 grams (2x150g) 250 grams 25.75% Lay’s 150 grams finely salted chips Lay’s 150 grams 135 grams 27.09% Lindt 2×110 grams milk chocolate bar with hazelnuts Lindt 220 grams (2 x 110 grams) 200 grams (2x 100 grams) 20.71% Lindt 3×110 grams extra melting dark chocolate bar Lindt 330 grams (3 x 110 grams) 300 grams (3x 100 grams ) 25.94% Lipton Ice Tea Peach Ice Tea – Zero sugar peach iced tea drink Lipton Ice Tea 1.5 liters 1.25 liters 40.08% Lipton Ice Tea Lipton Ice Tea Lemon Lime – Ice Tea tea drink 1 .5 liters 1.25 liters 43.50% Lipton Ice Tea Lipton Ice Tea Peach, pack of 4×1.5l 6 liters (4×1.5 liters) 5 liters (4×1.25 liters) 42.78% Milka 4 sticks of chocolate ice cream & vanilla MILKA 284 grams 260 grams 43.39% Milka Ball Top Cones Milka 288 grams 276 grams 32.72% Oreo Ball Top Cones Oreo 274 grams 264 grams 32.00% Pliz Household cleaner wax shine and care Pliz 0.3 liters 0 .25 liters 36.81% Pliz Household cleaner floral and lavender scent Pliz 0.3 liters 0.25 liters 36.81% Viennetta Viennetta Caramel – Viennetta caramel biscuit frozen dessert 350 grams 320 grams 9.37%
“As long as the prices have not changed, they will remain in stores,” added the Carrefour press release, interviewed by LSA. Be careful, however, if you are used to shopping online via drive or home delivery, take care to read the list carefully since Carrefour does not apply the same approach on site. No information is given to customers who fill their shopping carts online…
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