2023-09-09 18:11:12
Design, portability and innovation are some of the main factors that drive new consumers and encourage them to switch to a new experience in terms of usability, even if this means changing manufacturers and operating systems.
By: Antonio Quintas*
San Salvador. The foldable smartphone market continues to grow at a rapid pace. According to data from the International Data Corporation (IDC), the expectation is that 21.4 million units will be sold worldwide in 2023, which will represent an increase of 50% compared to the 14.2 million folding phones sold. by the industry last year.
And the forecast becomes even more optimistic when we analyze the data from the IDC itself, which indicates that this market should reach 48 million units annually in 2027, representing an average annual growth of 27% between 2022 and 2027.
Design, portability and innovation are some of the main factors that drive new consumers and encourage them to switch to a new experience in terms of usability, even if this means changing manufacturers and operating systems.
Furthermore, in an increasingly connected and constantly changing world, having technologies capable of satisfying the most dynamic experiences becomes a priority factor in the process of choosing a new device.
And it is precisely this factor that is being fulfilled with foldable smartphones: the convergence of the most advanced technologies in terms of software and hardware to transform everyday experiences in ways that were not possible before.
At Samsung, we wanted to do something different: set a new standard where screen size was no longer determined by device size, allowing users to do, see, learn, create and experience more.
In doing so, we break the mold by offering two distinct foldable smartphone form factors with clear benefits for customers.
From a pocketable design that’s only half the size of standard phones, multitasking capabilities in a smartphone that doubles the screen space, to combining the best features for entertainment and gaming, Galaxy Z series owners find values that adapt to their lifestyles.
Thus, the industry continues to invest in development and competitive innovation of folding products, which are increasingly requested by users. This industry, according to IDC, will have a market value of US$42 billion in 2027, when its market share will have tripled compared to 2022.
compared to non-foldable devices.
According to several surveys, phones in the high-end or premium segment are leading growth, with a greater presence of foldable smartphones among consumers.
Since the presentation of its first device in this segment in 2019, for example, Samsung has sold approximately 30 million units, and over the next five years, projections indicate that it will reach 100 million devices. Therefore, we believe that our phones will contribute to the growth not only of this premium category, but of the business market in general.
Thus, at the end of July, we have just presented to the global market the fifth generation of this type of device, with an innovative format, perfected by the flexible hinge and combined with the highest level of Research & Development and manufacturing resources.
These are the Galaxy Z Flip5 and Z Fold5, which have already shown all their success in pre-sales around the world, with record numbers of pre-orders, exceeding sales in direct channels of previous models in Latin America by 60%, launched in 2022.
In the midst of all this positive impact, we understand that, in addition to being revolutionary, foldables are now an integral part of people’s routine. And it is through the contact of more and more users with these products that Samsung and the mobile device sector redefine and improve the connection between human needs and the solutions that technology is capable of providing, transforming lifestyle for the better. of these users.
*Senior Vice President of Mobile Experience of Samsung Latin America.
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