ESIC Sevilla celebrates the 41st edition of the Aster Awards of Western Andalusia

2023-09-13 19:52:34

ESIC Sevilla celebrates the Aster Awards of Western Andalusia in the Andalusian capital once again. In the 41st edition, the awards are intended to recognize the merits of people and entities achieved in the exercise of their professional activity and to promote the integration between academic training and business work. A complete jury of professionals will be in charge of choosing the winners of the categories.Marketing egories, Entrepreneurial Project, Business Trajectory and Digital Innovation.

The award for Business Career It is aimed at both large companies and SMEs and the jury will assess whether to award two different awards depending on the type of company or limit it to a single winner from either of the two categories.

The best will also be awarded Entrepreneur Project, entrepreneurial initiatives that have taken shape and have made notable progress in their progress. Interested parties must have a minimum track record of 3 years and a maximum of 10.

He Aster de Marketing award It will be to recognize the companies that have best known how to identify the needs of their consumers and/or users by offering new value propositions for them, achieving competitive advantages in their markets and a clear difference with their competitors.

The last award goes to the cDigital Innovation category, The jury will recognize companies that have promoted a business transformation process by taking advantage of new technologies, energizing their business models and making a qualitative leap in their competitive capacity.

The winners will receive a plaque, which symbolizes the recognition, by the Jury and ESIC, of ​​the contribution made to Andalusian economic life and a communication campaign.

The presentation of candidatures is possible until September 30, 2023, and companies, organizations, business associations, foundations, corporations, non-profit entities, research centers, worker groups and unions, in addition to any other type of organization, may participate. . At an individual level, any professional has the option of submitting their own application or encouraging others to do so.

In the 40th Edition of the Aster Awards of Western Andalusia, the winners were Grupo Mas in the ‘Business Career’ category, Cover Manager in the ‘Best Entrepreneur’ category, City Sightseeing in the ‘Marketing’ category, and Farmacias Direct in the ‘Digital Innovation’ category. In previous editions, the winners were Grupo Rusvel, Agrícola El Bosque, Grupo R Queraltó, AOKLabs, AUSSA, Tecade, Prodiel, Instituto Español, Hispacold, COVAP, Cobre las Cruces, Genera Mobile, Atlantic Cooper, Grupo Azvi, González Byass, Abener , Grupo Puma, Grupo Detea, Sadiel, Elimco, Inerco, Morera & Vallejo, Merkamueble, Aceites del Sur, Álvaro Moreno, Geographica, Media Interactiva, Lantia Publishing, Bluumi, Beatriz Bauzano (‘Las flores no se comen’), Imastroid, Víctor Ayllón García (Novayre), Carlos Pérez Tenorio (Restalia Group), Mercedes de la Puerta and Pedro Peinado (Spantapájaros) and Ana García González (Cherubina).

The jury will be chaired and made up of people with relationships in the business, political or teaching fields. In the Business Career category there will be: Patricia Cuevas Sarria, director of ESIC Seville; Eugenio Barroso García de Leyaristy, CEO of Grupo MP Elevators; Vicente Cortés Galeano, president of Grupo Inerco; Gonzalo Guillén Benjumea, CEO of Grupo Acesur; Nicolás Sierra Muñoz, managing partner of KPMG Group; Juan Ignacio Zafra, territorial director of Caixabank; Jorge Segura Rodríguez, former managing partner of Deloitte and Luis Montoto Rojo, economic correspondent of ABC in Seville.

The components that will evaluate the award for the best Entrepreneurial Project will be: Pedro Luis Barea Polo, professor and consultant at ESIC; Luis Felipe Campuzano Díaz, Funddates patron; Antonio Marañón España, territorial director of the Southeast area of ​​Asepeyo; Mariano Muñoz, managing partner of Eteo business intelligence; Francisco Javier Ortega Verdugo, financial director of the Puma Group; Eugenio Rodríguez Zambrano, general director of Smurfit Kappa; José Ignacio Morales Conde, strategy and innovation consultant at Telefónica and Gracia Catalina Piñero, director of the Minerva program.

The award for the Aster Marketing Award will be decided by Rosa Martínez Mena, consultant; Gonzalo Ybarra Loring, director of Marketing, Communication and Trade Marketing of the Ybarra Alimentación Group; Íñigo Aberasturi Rodríguez- Correa, Global CMO of the Ebro Group; Raquel Bravo Sánchez, Marketing and Communication Director of the Insur Group and María Escudier Vega, Euroberry Marketing Director.

Finally, the jury for the Digital Innovation category will be Victor Ayllón, vice president of Appian Corporation; Raúl Maldonado Blanes, territorial director of institutional relations for the Southern area of ​​Orange Spain; Beltrán Calvo Borrego, CEO of Isotrol; Fabián Varas Sánchez, technical director of the Andalusian Technological Corporation (CTA) and Rafael Sánchez Durán, general director of Endesa Andalucía and Extremadura.

The jury will evaluate the applications personally following the criteria established in the rules and their scores and comments will be shared in an event. During the month of November the gala will be held where the prizes will be awarded to the winning entities.