2023-09-14 12:37:51
Adolfo Domínguez has launched ADN Rent, his own clothing rental service, in his commitment to a more sustainable clothing consumption model to offer alternatives “to the excessive purchasing promoted by today’s fast fashion.” The brand’s clothing and accessories can be rented for 4 or 8 days through its website. Prices vary significantly depending on the type of garment. Payment is made by credit card.
ADN Rent is now available after its launch in May in beta phase. The brand now opens the service to society coinciding with the premiere of its autumn-winter 2023 collection, from which a selection of garments and accessories can now be rented. “Dressing ourselves is a functional act, but also an emotional one. Fashion is the illusion of choosing and wearing a garment for a special event. We want the joy of brand new to continue to be present, make it accessible. And make it possible without the closet being filled with clothes that you have worn for just one day,” explains Patricia Alonso, corporate director of Marketing and Communication at Adolfo Domínguez.
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