2023-09-15 14:47:16
Inditex is preparing changes in your chains and one of them is just around the corner. The company wants to say goodbye to plastic alarms that are found in clothing items and will begin by removing them from all Zara physical stores.
The company founded by Amancio Ortega intends eliminate classic rigid plastic alarmsreplacing them with a new more technological system called RFID (radio frequency identification), a chip that will be integrated into the garments and deactivated when checking out. This new method will be faint for the customer, and in this way, the multinational will leave aside plastics.
Goodbye to alarms: benefits
The benefits of this change are, on the one hand, modernize the purchase in the physical store and speed it up -It will reduce the time spent in the payment process by 50%. The purchase will be faster because it will not be necessary to remove the alarm from the garment, since it will be deactivated by radio frequency. On the other hand, the company will more ecologicalreducing the use of plastics, and in the midst of the climate changecustomers will appreciate that the multinational takes the environment into account.
Zara will start get rid of alarms in all its physical stores coinciding with the start of the autumn-winter season. The idea is to implement this method in all Inditex chains.
Less interaction with dependents
Less and less interaction with shop assistants will be needed to buy clothes at Zara and in most stores you can now use the system.Pay&Go‘, with which it is not necessary to go to the cashier to pay. You simply have to scan the QR of the garment through the ‘app’ and go to an alarm point.
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He self-payment system, also means that you do not have contact with Inditex workers. Other methods that speed up the purchase are reservation of testers through the app or online order collection and the garment return boxes with which you only need the store’s ‘app’ and the QR code.
Historical figures
He Galician textile giant has reached historic figures in the second fiscal quarter (from May 1 to July 31). Once again, the group exceeded analysts’ expectations, as it invoiced 9.24 billion in the second quarter. It is the second time in its history which exceeds 9,000 in a period of three months. The other time had been in the last quarter of last year, when she sold clothes for more than 9,500.
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