2023-09-15 22:39:50
Agrex do Brasil launched its own brand of soybean seeds, Dimatre. The brand was born from Agrex’s need to have greater quality control of the soybean seed that is supplied to customers, but without ceasing to also sell seeds from other brands, which it trusts. The seeds produced by Dimatre have high performance, high quality, in addition to offering security for the agricultural producer. “Our difference is focused on our own soybean seed, with I2X, XTD technologies, this guarantees us to raise the quality standard of what we offer to the producer. With the seeds produced based on these technologies, we are able to fully serve farmers in the northern and northeastern states of Brazil, as we seek to develop seeds that meet the diverse soil and climate characteristics of the Brazilian cerrado states,” says Livia Soares, manager of Dimatre seed production.
Dimatre takes care of the production, processing, treating and marketing the seeds, and was born with a production capacity of 600 thousand bags produced in its two UBSs in Lagoa da Confusao, in Tocantins, and in Goiatuba, Goiás. With the Using a modern laboratory, Dimatre rigorously tests the seeds to certify their quality. Livia Soares explains that the company also uses the most modern seed treatment technology available on the Brazilian market, machinery entirely from the BASF brand, which guarantees high quality in the process, has automated control, also generating safety for the process and the operator. of the machines. In 2023, the company’s seed treatment has already received the BASF certificate of industrial seed excellence and the Seed Solutions seal, proof of the company’s commitment to the standard of excellence and the quality of its products.
Behind each seed that leaves Dimatre, there is intense study, analysis and application of technology, aiming to deliver a high standard of germination and vigor in the field. The company invested in traceability, a guarantee of safety for the producer who purchases the brand’s seeds. The packaging has a QR Code accompanied by an expanded traceability code that provides specific information about each batch of soybean seed. “The transparency of processes and guarantee of origin generate more quality in operations and, consequently, positively influence decision-making and producers’ results”, highlights the seed manager.
Operation and marketing
Dimatre’s operations are focused on the Brazilian cerrado states, its seeds are sold in 22 commercial units of Agrex do Brasil, in the states of Maranhão, Piauí, Tocantins, Goiás, Minas Gerais, Mato Grosso, Pará and Bahia, where the brand’s portfolio can be accessed by the producer via their commercial representatives. “Our biggest difference is the relationship of trust with the producer. To ensure high crop productivity, the farmer can also be monitored by specialized Dimatre professionals, who go to the plantation to provide guidance on the best ways to use the products”, explains Adriano Santin, commercial seed manager at Dimatre.
Currently, Dimatre produces the following soybean seed brands: Brasmax and Monsoy.
O selo Seed Solutions
It is a certificate of industrial seed excellence granted by BASF. It evaluates dust emission into the environment; bagging fluidity; plantability and correct spacing between seeds; amount of active ingredient for pest and disease control and percentage of coverage and homogeneity.
About Agrex
Agrex is the agribusiness arm of Mitsubishi Corporation, which serves the entire rural producer chain with its services and products, from technical support to planting to marketing the harvest, distribution and sale of inputs, in addition to managing ports. It produces and sells soybean seeds and also sells sorghum, corn and pasture, in addition to the most modern agricultural pesticides, specialties and fertilizers.
Agrex operates in a one-stop-shop model, offering everything rural producers need in one place, including financial costs for pre-planting, planting and harvesting operations, as well as precision agriculture services and digital solutions. for the management of production activity. All of this with the aim of making its customers produce more and with the best possible cost-benefit. Thus, Agrex has already won over a thousand rural producers, 50% of whom are loyal, using exclusively Agrex products on their farms.
The company also sells soybean seeds under its new brand, Dimatre, where farmers can count on support from specialized professionals at all stages of farming with guidance on the best ways to use their products.
Agrex’s numbers
Agrex has grown after being purchased by the Mitsubishi group and today it is one of the 30 largest companies in Brazilian agriculture, reaching R$4.4 billion in the 21/22 harvest.
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