With its brand new 100% electric ëC3, Citroën wants to regain its luster… and its market share

2023-09-17 07:41:31

The “first-comer bonus”. The concept remains theoretical, but it is no less operational. The first French brand to position itself in the niche of versatile 100% electric city cars (segment B) at less than 25,000 euros will start with an advantage. “Today, very good vehicles exist, but they all cost more than 30,000 euros,” says a dealer in Hauts-de-Seine, tired “of seeing customers flee when prices are announced.”