2023-09-18 22:53:38
Los influencers They are increasingly important in the content consumption routines of Spaniards. 85 percent acknowledge that they follow them. However, they prefer to go to any other source for information. Journalists specialized in a specific area or independent (29 percent), experts in scientific fields (33 percent) or even friends who share news (22.3 percent) are their first choice when consuming news on the Internet. social networks, ahead of influencers and public figures (13 percent).
These are the data obtained in a representative survey, with proportional distribution by quotas of age, gender and geographical area carried out by the YouPlanet agency. The barometer in turn shows that the media continue to remain at the forefront in information consultation, being cited as the first option by 39 percent of those surveyed.
Among those who choose influencers To inform themselves, they state that the theme of their content (55 percent) is more important to them when choosing it than its credibility (39 percent). In this sense, for generation Z the second factor is more important their personality (39 percent) while for people from generation baby boom the second most important thing is whether they are credible or not (44 percent).
The weight of social networks
As for which social networks are best for information, Facebook continues to maintain a considerable distance from the others (39 percent), thanks to the great weight it garners among users. boombers and the silent generation (born between 1928 and 1945). Instagram is the favorite of millennials and the Z, although in the case of the latter Twitter – now called
The study also offers a clear example of why TikTok has grown so quickly and why Instagram and YouTube have rushed to copy its short video format. This is one of the preferred formats of Spaniards (37 percent) to consume content on social networks, only behind video and photo publications (40 percent).
Short videos are especially popular among Generation Z (57 percent) for offering “more entertainment in less time.” Another relatively new format such as podcasts has special penetration among millennialswhile the generation of baby boom similarly uses short video and text and photo posts.
Finally, the barometer confirms the great weight that networks have in the lives of Spaniards. Seven out of 10 Spaniards use them daily and although 73 percent admit moderate consumption of one hour a day, 27 percent do so for more than 3 hours. The most active are the young people. 54 percent of the Z and 33 percent of the millennial They connect more than three hours a day and are mostly women.
Taken from eldiario.es
Cover photo: The influencer Alessandra Sironi, in an archive image. Eduardo Parra / Europa Press
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