2023-09-23 10:16:48
By Claudia Cohen
Published yesterday at 09:00, Updated 25 minutes ago
Rising rents in Dubai, drop in income from product placements, injunctions from the DGCCRF… influencers are becoming disillusioned. AMR ALFIKY / REUTERS
INVESTIGATION – The new French law has caused part of the product placement market to collapse. Faced with this new reality, young people see their dreams of wealth disappear.
Over the months, a scent of disillusionment and disenchantment began to permeate a handful of French youth, who secretly harbored hopes of glory and sudden wealth. Because the new law which regulates the practices of influencers in the country has signaled the end of the golden age of a well-established product placement system, whose financial flaws and vices will have taken a few years to be revealed to the public. big day…
« Today, the dream that many young people had of becoming an influencer is crumbling »throws at Figaro Serguei Reznik, participant in the reality show « Love Island ». When he left filming, the Marseillais only received two product placement proposals in the space of six months. Like the young man, who chose to retrain in a professional project around sport, many of his fellow adventurers from the W9 channel have decided to turn to more traditional professions in the face of the difficulties of monetizing…
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