2023-09-27 22:58:41
Saved but not without damage. The shopping and home meal delivery platform Frichti, which was in receivership, has just been taken over by a French competitor, La Belle Vie, which has committed to maintaining 168 of the approximately 400 employees, the company said on Wednesday. management of the buyer at AFP. “We are keeping the cuisine and the quality of Frichti’s products which have made it successful, but we are changing the delivery model: we do not have darkstores but a single large warehouse,” declared the co-founder of La Belle Vie, Alban Wienkoop, to AFP.
To do this, La Belle Vie has a kitchen laboratory in Montreuil (Seine-Saint-Denis) of 1,300 m² and a Parisian warehouse of 4,700 m² “compliant with the PLU (local town planning plan, Editor’s note)” , according to the takeover offer that AFP consulted. Last March, very restrictive regulations brought a blow to players specializing in “quick commerce”.
The government had decreed that “dark stores” – these premises where products to be delivered are stored – were warehouses and not businesses, opening the way to regulation by town halls of this activity, and even to the closure of certain sites. . The German Flink and the Turkish Getir (Gorillas, Getir and Frichti) then announced that they were leaving the French market. Frichti, Gorillas and Getir were placed in receivership before the Paris commercial court in March and the last two entities were subsequently liquidated.
Frichti posted a turnover of 69 million euros in 2022
La Belle Vie, created in 2015 by Paul Lê and Alban Wienkoop and which today employs 376 employees, is banking on “abandoning the methods and model specific to quick commerce, which have shown their limits”, according to the company’s offer. reprise. The French company, which has just signed two contracts with the Grande Epicerie de Paris (LVMH group), plans to expand the Frichti catalog, which would go from 1,000 available products to 6,000.
The buyers acquired Frichti for 30,000 euros and set aside 450,000 euros to take over the stocks. They also retain 14 of Frichti’s 18 company restaurants. More than 160 employees will keep their jobs in Île-de-France but employees in Lille, Nantes, Bordeaux, Lyon, Aix-en-Provence, Grenoble and Toulouse will be made redundant, or around 200 people.
In 2022, Frichti’s turnover amounted to 69 million euros, the buyers recalled in their offer. That of La Belle Vie amounted to 42 million euros in 2022. At the end of June 2023, it reached 28 million euros, an increase of 30% compared to the previous year.
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