2023-09-27 19:02:01
The Experienced Capital fund has just sold the 45% it held in the Soeur brand (here, the boutique on rue Bonaparte, in Paris) by multiplying its stake by six. Theo Wenner
DECRYPTION – The fund invests in leisure and catering rather than fashion.
In a ready-to-wear world in the midst of an existential crisis, this is a feat. The Experienced Capital fund has just sold the 45% it held in the Soeur brand, multiplying its stake by six. “Doubling your stake is already very good, declares Emmanuel Pradère, president of Experienced Capital. Multiplying it by six is very rare. Even in a context of de-consumption, there is still a lot to gain in fashion, provided you are well positioned.”
Soeur combines the good points: the brand embodies a certain Parisian chic, its collections are more timeless, its quality clothes last a long time and are 15% less expensive than those of its rivals in the “accessible luxury” segment (Bash, Sandro, etc.). Soeur makes 30% of sales online, the rest in its 50 stores. Valued at 70 million euros, it is counting on 50 million in turnover this year (compared to 5 million in 2016, when Experienced Capital entered the capital) and 20% in operating profit. It is…
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