COKE STUDIO offers prizes to Angolan music lovers

2023-09-27 15:44:10

News from Angola – Coca-Cola has launched the latest edition of its music platform, COKE STUDIO™, in Angola through an exciting fan-focused campaign that has already distributed 3,500 concert tickets to music lovers across the country and which still has more than 4500 prizes to offer.

The philosophy “True Magic” of Coca-Cola celebrates the magic of human connection and the belief that our differences make the world a richer, more interesting place. It’s a celebration of real-life moments and the magic that happens when people come together.

First launched in Pakistan in 2008 and relaunched globally in May 2022, COKE STUDIO™ returns this year, bigger and bolder, with the launch of new collaborations between musicians and a program of festival sponsorships, live performances , digital content and a range of diverse experiences, allowing audiences to discover new music wherever they are in the world, during the campaign period.

According to Coca-Cola’s Marketing Director in Angola, Paula Lima Matoso, expressed enthusiasm with the COKE STUDIO™ campaign in the country, emphasizing that it “reflects the philosophy’True Magic’from the Coca-Cola brand, by celebrating the power of human connection through music.”

“The campaign presents a great opportunity for Coca-Cola to engage with a new generation of consumers, particularly Generation Z, inviting all music lovers to join this experience”, he highlighted.

“This edition also brings to life the One XP platform, where consumers will be able to access more than 300 exciting COKE STUDIO™ content at the click of a button, including the campaign’s first anthem and original video, ‘Be Who You Are ( Real Magic)’, written by Grammy-winning American singer, songwriter and keyboardist, Jon Batiste, with Camilo, NewJeans, JID and Cat Burns”, added Paula Lima Matoso. Content from the global COKE STUDIO™ platform is available to fans at

Speaking about the campaign, Tânia Jardim, Marketing Administrator at Refriango, the official bottler of Coca-Cola in Angola, commented: “The objective of this edition of COKE STUDIO™ is to elevate the consumer experience, providing all Angolans who love the music unique moments that only a brand like Coca-Cola can offer, as well as giving them the opportunity to win many exciting monthly giveaways, which are up for grabs during the months of September, October and November.”

More than 3,500 people have already won tickets for the “C4 2023 Sonho” concert, which will take place on October 14th, in Luanda. More than 500 tickets to the upcoming Hamburgola Festival and fully sponsored international festival trips will also be on offer. Mobile data, cinema tickets and hundreds of exclusive COKE STUDIO™ products are also available to consumers until November 30th.

“Anyone can join the COKE STUDIO™ experience through a chat WhatsAppwhich can be initiated by QR codepresent in all communication materials, or by number [phone]. After starting the conversation, simply answer the questions and submit the 9-digit code found on the inside of the yellow top of the glass bottle to win the COKE STUDIO™ prizes”, added Tânia Jardim.

As a platform that celebrates collaboration without borders, COKE STUDIO™ is inspired by Coca-Cola’s dominant role in shaping today’s music culture and connecting fans, especially Gen Z, with the world’s most beloved music and artists. moment, recognized for their strong sense of artistic identity.

Campaign participants will be treated to a magical musical experience at this edition of COKE STUDIO™, featuring an eclectic mix of artists including Jon Batiste and 18 of today’s biggest and most innovative music artists from South Africa, Egypt, Nigeria, USA, UK , Canada, Colombia, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines. Representing Africa on the list of global collaborations are Nast y C, from South Africa; Afroto, from Egypt; and Bnxn (fka Buju), from Nigeria.