2023-09-28 14:28:51
By Claudia Cohen
Published 29 minutes ago, Updated now
Philippe Corrot, co-founder of Mirakl, and Yannick Bolloré, president and CEO of the Havas communications group. William Beaucardet / AFP / ERIC PIERMONT
INFO LE FIGARO- The two French giants are forming a strategic partnership in “retail media”, in the hope of competing with the American giants.
“Having developed a unique technology, it was time for Mirakl Ads to partner with a global advertising giant with great geographic coverage”entrusted to Figaro Philippe Corrot, co-founder of Mirakl. The French unicorn – valued at $3.5 billion during its latest fundraising – has just concluded a global partnership with the communications group Havas, led by Yannick Bolloré, in the hope of riding the wave of “retail media“. New Eldorado of the advertising sector, the “retail media» defines the inventories and advertising products present on the commercial sites of major retailers. Because in front of their computer and with their credit card, an individual browsing an e-commerce site is a potential buyer who arouses the desires of advertisers…
Through this strategic partnership (which is not exclusive), Mirakl, which publishes sales sites on behalf of brands such as Auchan, Darty, Go Sport or Toyota, will benefit…
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