2023-09-29 06:30:00
The historic Renault dealership in Girona changed hands a year ago. Since then it operates under the name ofIntercargirona and acts in the market under the umbrella of Espigol de Figueres Groupfamily business founded in 1973 by Joan Espigol Bussalleu and currently run by his sons Robert and Xavier, being a benchmark in the automotive sector as a local sales and after-sales distributor in the Girona regions. Its track record is also accredited by the representation of the Nissan and Toyota brands in the Alt Empordà, as well as Lexus, Renault Group, Infiniti (aftermarket), Maxus, DFSK, Silence, Zero and King Tony for the entire demarcation, as well such as Grupcar, the group’s brand with an activity aimed at the second-hand vehicle market. Intercargirona is the Renault dealership in Fornells de la Selva and Figueres and from where it will continue to provide a quality sales and after-sales service with its vehicle workshop Renault i Dacia.
Robert Espigol, director of the Espigol Groupexplains in this interview the future plans, strategies and values of the Intercargirona i dealership highlights which, once again, is the priority convey satisfaction to your customerswho is considered a priority, and continue to be a reference. This philosophy, the distinctive element of action and its way of working has led the Espigol Group to consolidate an excellent position in the automotive market.
– Explain about the Espigol Group and its approach to the car dealership industry in the province. What are your main goals?
– Our main objective is to position ourselves as one of the main references in mobility services in the province of Girona.
– Since acquiring Intercargirona a year ago, how has the experience been and what have been the most notable achievements so far?
– It has been an intense stage. From the beginning, we have focused our efforts on improving the customer experience, establishing it as a distinctive element of the new Renault and Dacia dealership in Girona and Figueres. While we recognize that there is still a way to go, we continue to work with determination to constantly improve and are pleased with the progress we are making in the right direction.
– One of the fundamental pillars of the Espigol Group is quality customer service. Could you elaborate on how they focus on providing this exceptional experience to those who visit their dealerships?
– Customer satisfaction is a cornerstone of our business approach. As an essential part of our strategy, we devote significant time and resources to the training of our staff to ensure they are fully capable of providing the highest level of customer experience and advice. We believe that this investment not only improves the quality of our services, but also contributes to establishing long-term relationships with our customers, based on trust and satisfaction.
– The Renault brand is an important part of its group. What strategies have they implemented to strengthen Renault’s presence in the province and attract more customers?
The acquisition of the Renault and Dacia dealership in Girona and Figueres was strategic, and we follow the same Group policy, focusing on the following strategic pillars: such as personalized customer service, differentiation, sustainability, technological innovation , strategic partnerships and reputation and trust.
– What are the challenges you are facing on the way to positioning yourself as one of the leading dealers in the province, and how are you overcoming them?
– We face a number of significant challenges on our way. These include fierce competition that demands constant vigilance, the need to innovate in a constantly evolving sector, the acceleration of digitization and e-commerce, accommodation to the changing regulatory framework and the growing difficulty finding qualified personnel in the labor market. All this happens in a globalized context, characterized by constant uncertainty. There is no single solution that can definitively address all of these challenges. However, the Espigol Group is committed to responding quickly to changes and adjusting our strategy according to the circumstances of the moment. This flexibility allows us to be proactive in the face of challenges and take advantage of emerging opportunities.
– What are the future plans to continue improving and growing in the market?
– Consolidate our growth in the province of Girona, invest in technology and digitization, be aware of trends and changes that may affect us, promote sustainability through our products (hybrid and electric vehicles) and our motosharing services and carsharing for shared sustainable mobility, establishing strategic partnerships with other companies in our mobility ecosystem, and above all, continuing to work to ensure customer satisfaction and experience.
– In a competitive market, what do you consider to be the key differentiating factor that distinguishes the Espígol Group, and in this case, Intercargirona, from other concessionaires?
– In a highly competitive market, the Espigol Group stands out clearly for its commitment to customer experience as a differentiating factor. This philosophy is at the core of our business strategy. We devote all our efforts to the constant improvement of the customer experience, as we strongly believe that this is the way to achieve customer loyalty. Every interaction with our customers is an opportunity to exceed their expectations, offering personalized, attentive service of the highest quality. This commitment to the customer experience drives us to stay at the forefront of the industry and to continue building trusting and lasting relationships with those who choose the Espigol Group, and in this case Intercargirona, for their mobility experience .
– In addition to the focus on the customer, are there other values or principles that guide the actions of the Espigol and Intercargirona Group in their day-to-day operations?
– In addition to the customer experience, we consider other fundamental values as pillars of our corporate identity. Transparency, business ethics and a positive business culture are aspects that we have deeply rooted in the way we do things. We ensure that transactions with our clients are always transparent and ethical, prioritizing integrity at all times. At the same time, we are committed to creating an inspiring and enjoyable work environment for our staff, as we believe that a positive culture is essential to stimulate the creativity and commitment of our workers. This combination of values not only defines our company, but also contributes to establishing trusting relationships with clients and maintaining a motivated and dedicated team.
– Finally, what message would you like to convey to your customers and those who do not yet know Grup Espigol about the experience they can expect when visiting Intercargirona?
– The message we want to convey is strong: the satisfaction of our customers is our highest priority and, with determination and dedication, we work every day to prove it.
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