2023-10-02 19:59:52
The offers from the three French online banks, BoursoBank (Société Générale), BforBank (Crédit agricole) and Hello Bank! (BNP Paribas) are betting on attracting a new generation of customers. Alberto Grosescu/agcreativelab – stock.adobe.com
DECRYPTION – The success of BoursoBank, a subsidiary of Société Générale, is encouraging other banks to accelerate.
New momentum for French online banks. One of the pioneers, Boursorama Banque, is changing its name: since October 2, it has been called BoursoBank. With this new logo, the Société Générale subsidiary aims to “more accessible and more universal to speak to as many people as possible”. “The new name is more modern and has an international sound. It reflects the bank’s desire to conquer. notes Julien Maldonato, partner at Deloitte.
In fact, Boursorama is now one of the main growth engines of Société Générale. Its general director, Slawomir Krupa, has set the goal of reaching more than 8 million customers in 2026, compared to 5 million currently. This strategy has a cost: online banking, which for the first time in a long time was profitable in the second quarter (47 million euros), will no longer be profitable during the period of conquest.
“Democratization of customers”
In the process, competition from traditional online banks is organized and, for the first time…
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