2023-10-04 14:44:36
Title: Shortage of Tnuva Sweet Cream Leaves Consumers Searching for Alternatives
Subtitle: Large Dairies’ Reduced Activity and Import Policies Contribute to Empty Shelves
Date: [Date of Publication]
Israel’s beloved Tnuva sweet cream, known for its richness and versatility in cooking and baking, has become increasingly difficult to find on supermarket shelves. Recent reports suggest that the shortage extends to both the 38% and 32% fat percentage varieties.
According to a publication in YNET, numerous customers in various marketing chains have expressed their disappointment over the unavailability of their favorite product. The scarcity is particularly puzzling since there are no expected flooding or natural disasters in the near future that could explain the shortage.
One major reason behind the scarcity is Terra Dairy’s decision to halt the distribution of 38% and 32% sweet cream for whipping, baking, and cooking purposes. This move adds to the reduction in activity of other dairies, further exacerbating the shortage.
In response to the limited supply, Israeli authorities have recently introduced measures to facilitate the import of dairy products. The Ministry of Economy has allowed duty-free import of 5,000 tons of cheese to address the shortage. Additionally, the Ministry of Finance, led by Minister Bezalel Smotrich, has streamlined the import process for milk, including duty-free options. Retailers such as Rami Levy, Yohannoff, and Market Warehouse have taken advantage of these policies to meet consumer demand.
To address the ongoing shortage crisis, several supermarket chains have opted to no longer solely rely on large dairies. Instead, they have begun to import dairy products from different sources. This diversification effort may lead to unexpected surprises on supermarket shelves, with new brands appearing in branches across the country.
It remains to be seen whether the shortage will persist or if alternative options will adequately meet consumers’ needs. As the Ministry of Economy and Ministry of Finance work to address the issue, those searching for Tnuva sweet cream may need to explore different brands or adapt their recipes until a resolution is reached.
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