“3 million euros to pay”: the setbacks of the discounter Toujust, 7 months after the opening of the first store

2023-10-09 01:18:27

Its launch, at the start of 2023, was shrouded in great mystery, with a code name – “Tazita” – and a well-kept secret about future implementations. This newcomer to the discount market, which displayed great ambitions, claimed to be “5 to 10% cheaper” than its established competitors, Lidl, Aldi or Grand Frais. The ace ! Seven months after opening its first store in Alès (Gard), the Toujust brand is in difficulty. Friday, Fabrice Gerber, the boss of this chain which claims an innovative economic model, in which suppliers are more associated with the capital and the success of the company, confirmed that Tazita Holding, the parent company of Toujust, had been placed in judicial recovery by the commercial court of Créteil (Val-de-Marne).