French League 21-22
Game board
Cycle 21 – 16/01/2022
- Nice
- Friday, 14/01, 22:00
- Nant
- St Etienne
- Saturday, 15/01, 18:00
- Lance
- Paris Saint-Germain
- Saturday, 15/01, 22:00
- Brest
- Run
- Sunday, 16/01, 14:00
- Bordeaux
- Lorraine
- Sunday, 16/01, 16:00
- Angers
- Monaco
- Sunday, 16/01, 16:00
- Clermont
- Reims
- Sunday, 16/01, 16:00
- Metz
- Strasbourg
- Sunday, 16/01, 16:00
- Montpellier
- Troy
- Sunday, 16/01, 18:05
- Lyon
- Marseille
- Sunday, 16/01, 21:45
- night
ONE System |
Leo Messi. Big economic gain (Reuters)
Although Leo Messi has not really managed to fit in, certainly not in his terms, so far in Paris Saint-Germain on the pitch. The player who scored six goals and netted five in 16 games will not be on the squad for the upcoming game and there have been reports of pressure from his relatives to return to Barcelona – but one thing is certain: the team’s huge profits from the City of Lights since the Flea arrived last August.
PSG has in fact already tasted the fruits of Messi’s arrival in the French capital. A salary of 40 million euros per season may be “small money” compared to the profits that will come from the other side. France have tried to analyze the Argentine’s first five months in this regard. Mark Armstrong, The Paris sponsorship manager since 2018, shed some light on this issue and said: “In 2021 we have seen a very significant increase in our revenue, over ten percent more than 2020. The growth is tremendous in terms of collaborations and entry of new sponsors into the club”. Paris’s revenues in 2020 reached around 230 million euros.
In France, they stressed: “A little over € 1.4 billion has been spent on transfers since the arrival of the Qataris, with owners relying less and less on broadcasting rights and more on commercial revenues and therefore the effect of sponsors is very significant and generates huge economic profits.”
No fewer than eight sponsors have joined since Messi signed with the group: the fashionable brand ‘Dior’, the Coca-Cola company and also sponsorships from the world of automotive, crypto, shipments and other beverages have joined the club to take part in its economic growth. “These are sponsorships that give millions of euros to the fund, but it is not only this, but the sponsors who have already been with Paris and will remain as a result for years to come,” he said. Vincent Schaudle, Sports Marketing Specialist. He is of course mainly talking about the Nike company that will dress Paris at least until 2032 under the new contract (in exchange for 75 million euros a year).
According to calculations, Paris has gained 15 million new followers on social media since Messi’s arrival. Also, over a million official shirts of the club were sold throughout 2021 and it is estimated that shirt sales have risen around 40 per cent since Messi arrived, with of course in these months the vast majority of fans prefer his shirt. It should be noted that when it comes to selling shirts, most of the amount goes to the manufacturer (Nike in this case) and about 20 percent to Paris itself.
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