Taylor Swift’s “Eras Tour” concert film will be hitting theaters one day earlier than anticipated. The announcement was made by the pop superstar herself on her Instagram account, just moments before the film’s world premiere at The Grove in the Fairfax District. Due to overwhelming demand, early access showings of the film will now be available on Thursday in America and Canada, with additional showtimes added for Friday and throughout the weekend.
The movie highlights Swift’s six-night concert series at SoFi Stadium in Inglewood that took place in August. Prior to the premiere, aerial footage showed a massive red carpet being laid out in front of The Grove’s movie theater, along with security barriers. The premiere, happening at the AMC multiplex, will have an estimated 2,200 Swifties in attendance.
In anticipation of the premiere, The Grove announced on Facebook that it would be closed for the day on Wednesday, October 11th. This was later confirmed on thegrovela.com.
The film has already seen immense success in advance ticket sales, surpassing $100 million globally. It follows in the footsteps of Beyoncé’s December cinema release, both of which made deals directly with AMC Theaters, bypassing traditional Hollywood studios. This move puts streamers on the sidelines for now.
Despite her ongoing stadium tour, Taylor Swift’s team was eager to release the film, allowing millions more to experience the Eras Tour. The projected earnings for the tour are around $1.4 billion, with high demands causing Ticketmaster’s website to crash and many fans to be priced out. The movie, directed by Sam Wrench, offers a more accessible way for fans to enjoy the concert experience.
Tickets for the film are being sold at $19.89 for adults, a reference to Swift’s birth year and her 2014 album, which is set to be re-recorded and released on October 27th. While this price is higher than the average movie ticket, it is significantly lower than the cost of seeing Swift live in concert.
The speed at which the film is being released is also noteworthy, as it has been just over two months since the SoFi Stadium shows. Taylor Swift’s father, Scott Swift, played a pivotal role in securing a direct deal with AMC, as he produced the film himself. With 274 million followers on Instagram, Swift’s massive online presence made studio promotion unnecessary.
The film has also garnered attention due to Swift’s rumored relationship with Travis Kelce, the tight end for the Kansas City Chiefs. In comparison to other movies, TV ads for the film have been relatively limited, with only a few dozen spots airing as of October 6th. However, the ad tracking firm iSpot reported that multiple commercials were aired during NFL broadcasts.
The release of Taylor Swift’s “Eras Tour” concert film is highly anticipated, providing fans worldwide with an opportunity to relive the unforgettable concert experience.