2023-10-12 22:56:59
BiS announced this Thursday, 12th, a sponsorship with the influencer Felipe Neto.
The decision provoked a harsh reaction from consumers on social media, who started a campaign to boycott the BiS.
Felipe Neto published it on his account on X, formerly Twittera photo on a private jet along with boxes of BiSthanking the brand for “being together on this journey”.
BiS sponsored Felipe Neto also to participate in the Podpah podcast, presented by Igor Cavalari and Thiago Marques.
Know more: Felipe Neto announces pause of his YouTube channel
The post generated a flood of negative comments. The campaign “#bisnuncamais” was among the most talked about topics on social media throughout the day.
THIS IS THE POSTURE OF A POSTER BOY @BisOficial @Lacta?
WAITING FOR THE COMPANY TO BE PORTRAYED. #BisNeverMore pic.twitter.com/N0IF7vUS1B
— Joaquin Teixeira (@JoaquinTeixeira) October 12, 2023
THIS IS THE POSTURE OF A POSTER BOY @BisOficial @Lacta?
WAITING FOR THE COMPANY TO BE PORTRAYED. #BisNeverMore pic.twitter.com/N0IF7vUS1B
— Joaquin Teixeira (@JoaquinTeixeira) October 12, 2023
In one of the most shared videos, a man appears with two boxes of chocolates from Nestlé which says: “the children even asked for a box of Bis each, but as I saw that the Lactation is sponsoring that bum, that trash Felipe Neto, I said that Lacta products no longer come into my house, much less Bis. And it’s here [a caixa da Nestlé]Better still, it’s a good brand too, and there isn’t a leftist who supports terrorists and talks nonsense to our children.”
Felipe Neto supported Lula in 2022
During the 2022 elections Felipe Neto actively campaigned on his social networks to favor the election of Luiz Inácio Lula da Silva.
Know more: Felipe Neto is judicially sentenced
Felipe Neto acknowledged the existence of the criticism and shared a print on his account that showed the subject “Lactation” in fifth place among the most commented on X.
“I don’t even know what to say… Hate will always be defeated!”, wrote the YouTuber.
A Lactation is a multinational brand Mondelez. In the second quarter of 2023, the company’s gross profit was US$3.3 billion.
Wanted by the West, the Mondelez, manufacturer of the BiS brand, said in a statement that “it reinforces that its hiring of influencers is solely related to its relevance in the gamer and entertainment universe, without any link or political support of any kind. As a leader in the snacks market in Brazil and around the world, Mondelez reaffirms its absolute respect for the diversity of opinions.”
At the end of September, Felipe Neto announced a pause in video production for its YouTube channel. In a video, the influencer stated that his opposition to the former president Jair Bolsonaro (PL) had a negative impact on the growth of its companies.
#BiS #hires #Felipe #Neto #consumers #launch #boycott