Taylor Swift: The Eras Tour Sets Global Opening Weekend Record of $123.5M
Taylor Swift: The Eras Tour, a concert film released by AMC, has achieved a groundbreaking global opening weekend gross of $123.5 million. The film earned $92.8 million domestically and an additional $30.7 million from 94 international territories across 4,527 venues.
The success of the film has raised questions about how much more it could have grossed abroad with the international marketing power of a major studio. However, despite this, the Swifts are still walking away with the majority of the box office earnings, estimated at close to 60%. In contrast, a major studio release would have seen the studio take a larger share of the profits.
The film missed the century mark domestically, but internationally it was always expected to perform well. AMC has reported that the film has grossed between $126 million to $130 million worldwide, with the international box office opening estimated at $31 million to $33 million.
AMC handled the global theatrical-day-and-date release of this magnitude for the first time, and the result has exceeded expectations. The film set a new October domestic opening record, surpassing the previous record set by Joker in 2019. However, the global record for October remains high with the Joker earning $248.4 million in its opening weekend.
The global opening of Taylor Swift: The Eras Tour also broke the previous worldwide opening record set by Michael Jackson’s This Is It in 2009. The film earned $74.25 million in its opening weekend.
The film achieved notable success in various countries, including the UK/Ireland, where it debuted at the number one spot after unprecedented presales. Other countries that saw successful openings include Germany, Italy, and the Netherlands.
The film also broke records in the IMAX format, earning $13.1 million and setting a new record for the biggest opening weekend for a musical act film.
Despite the film’s success, it was always expected to perform better domestically than internationally, as $80 million of the $100 million in global presales came from U.S. tickets.
Taylor Swift’s next suite of performances will take place in various countries, including Brazil, South Korea, India, and Malaysia, to name a few. However, the film did not receive clearance for release in Brazil in time for its opening weekend.
Overall, Taylor Swift: The Eras Tour has achieved tremendous success, surpassing expectations and setting new records for concert-themed movies. With its unique distribution pattern and the global demand for the IMAX experience, the film has proven to be a cinematic spectacle that has delighted audiences worldwide.