2023-10-24 10:07:35
Martin Scorsese on the set of Killers of the Flower Moon. AppleTV+
Films co-financed by the tech giant are first released in cinemas before integrating the Apple TV+ service. Despite a difficult start on the big screen, the release of Martin Scorsese’s latest film remains a good deal for him.
The room, before the living room. Last weekend, Apple put its name at the top of the bill. The maker of the iPhone released in cinemas Killers of the Flower Moon, the new film by Martin Scorsese, starring Leonardo DiCaprio and Robert de Niro. The feature film, screened in more than 3,600 theaters across the Atlantic, generated $23 million in three days on American soil and an additional $21 million in the rest of the world, making barely $44 million in total. . A sum still very far from the 200 million dollars spent on its production, not to mention the marketing costs. Despite this difficult start at the box office, the American tech group is not necessarily doing a bad business. Investing in the big screen has many advantages for the giants of Silicon Valley.
Certainly, the strike in Hollywood largely curtailed the promotion of the film, but its distribution in cinemas, via an agreement with Paramount, largely made it possible to publicize…
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