2023-10-26 00:34:26
Using Artificial Intelligence, Suprema recreates all the scenarios that seem impossible and disguises them with the expression “the day that”, to turn them into reality, no matter how surreal, magical, impossible or unattainable they may sound.
Photo: Equilibrium Newspaper.
San Salvador. Cerveza Suprema launched its new campaign called “The day that”with which, using Artificial Intelligence, it encourages not to wait for something extraordinary to happen to experience the “Here and now”.
For the brand, we all have a place we want to reach, something we want to do or obtain, but we believe that this is found in “The Other Life”; Therefore, for all those things that we long for saying: “someday I will do it”, “next year I hope to do it” or “The day that” If something happens, I will dare to do… that is why Suprema invites you to take all those excuses, get them off the map and make things happen.
Using Artificial Intelligence, Suprema recreates all the scenarios that seem impossible and disguises them with the expression “The day that”to turn them into reality, no matter how surreal, magical, impossible or unattainable they may sound.
“For the brand, this is the right moment to pause and enforce everything that we think will not come true, because we always have in mind “The day that”… now with Suprema we will make the impossible possible, to continue enjoying the “here and now”mentioned Rodrigo Rendón, Suprema brand manager.
With the launch of this campaign, Suprema becomes the first beer brand in the country and the region to create advertising with Artificial Intelligence.
The brand has brought together the best team of creatives, producers and programmers so that the campaign communication is like Supreme, premium, made “Here and now”with which that true connection with consumers will be established, to challenge them to leave behind “The day that” and dare to live today “The Other Life”. To learn more about Cerveza Suprema and the activities it will be carrying out with this new campaign, follow us on social networks as Cerveza Suprema.
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