2023-11-03 06:36:48
A year after introducing ads during movie and series viewing sessions, Netflix is embarking on a new phase of innovation. During the year 2024, the world’s largest content streaming platform will launch an improved version of its most basic plan, offering users an additional feature: rewards for watching episodes consecutively.
Perspective Writing
The novelty translates into a prize for those users who watch three episodes uninterruptedly, with the advantage of enjoying an ad-free episode. This initiative is aimed at retaining the audience and giving them a taste of the premium experience found in the higher subscription tiers.
According to Netflix, “After watching three consecutive episodes, subscribed users will be able to watch an ad-free episode.” This consumption cycle will repeat, allowing viewers to enjoy an ad-free episode after each trio of episodes watched.
Additionally, Netflix offers new opportunities for advertisers. Starting next year, sponsors will be able to support titles and live content on the platform. Ads will include special QR codes for sponsors within the United States, providing additional interaction with audiences.
Another notable feature is the ability for companies to schedule ads at specific times during the year, tailored to local holidays in different countries. This option, which is already operational in 2023, will be extended to all territories and countries from 2024.
Netflix is also committed to improving advertising metrics tracking capabilities, giving companies a deeper understanding of the impact of their ads on users.
These updates are designed to improve the experience of Netflix customers and members, who are passionate about the series and movies that the platform offers. Netflix continues to expand its business model, with ad plans, one-time subscriptions and measures against account sharing.
However, as Netflix moves forward with improving its service, some older devices will lose support for the app. Although the platform has not specified the affected models, it is estimated that those more than 10 to 14 years old, such as some products from Toshiba, Samsung and Sony, could be affected.
A dedicated website, devices.netflix.com, allows users to check which devices are compatible with the Netflix service, including a variety of electronic devices such as Chromecast, televisions, video game consoles, Blu-Ray players, phones, tablets and computers.
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