2023-10-24 14:41:15
Autumn time travel forecast for next year. The observation point of Skyscanner, the world’s leading travel comparison platform, is naturally privileged. The comparator places it at the top of emerging destinations for 2024 byon the tip of theCroatian Istriabefore Mumbai e Skopjecapital of North Macedonia. They show huge leaps in user searches, with peaks ranging from 378 to 466% more than last year. In fourth place there is Madeira before GenevaVietnamese style Hanoi and the Japanese couple Osaka e Tokyo, steadily recovering since last year. They close the top ten Kathmandu, in Nepal, e Luxembourg.
Travel Trends Skyscanner: 8 out of 10 will depart in 2024
Well beyond the locations, during the Milan event on 24 October dedicated to Travel Trends Skyscanner investigated travel trends for next year. How we will move, what we will give priority to in an increasingly complex geopolitical and existential context, what fascinates us. The title chosen is already a program: “Redefining the value of travel through experience”. The research shows, for example, how Italians have no intention of giving up holidays: 80% plan to make the same number of trips, if not more, during 2024 compared to 2023. While 78% plan to spend the same amount, if not more, in 2024 when compared to the previous year. Furthermore, although for 40% of respondents the cost of the flight weighs heavily on the choice of destination, the real motivation that determines the final destination is not so much the price, but rather the atmosphere and energy emanating from the place to visit (43% ). We therefore try to make an effort to follow our desires.
Films and TV series, sleep and food, music
The choice to make the most of the experience lived, more than any other parameter, would in fact seem to be the basis of the different trends and types of travel identified by Skyscanner’s research on trends for 2024. The platform has named the first travels as a protagonist. What does it mean? That one Italian traveler in four is inspired by films and TV series to choose the destination of their trip while as many as 61% would like to visit a destination seen on the big or small screen, putting themselves at least a little into the shoes of their favorite characters. A sign that content distribution channels are changing but their appeal on the audience is increasingly stronger. Another central element is try the local cuisine and authentic specialties: half of travelers (50%) prefer it to almost everything else. A quarter of them (24%) even planned a trip around a specific restaurant they wanted to eat at.
The third trend is sleep tourism: 60% of Italians, in fact, are now more attentive than ever to this aspect. Skyscanner research shows that sleep it is at the top of the wish list of Italian travelers (24%), with 37% saying they are able to rest better during their holidays. In general, almost half (44%) say they are unable to sleep the 7-8 hours per night recommended in daily life, while a quarter (26%) say they want to improve their sleep quality in special structures. To rest better, 52% say they need to escape from everyday stress, 22% say they need to be more physically active and go out into the fresh air, while 9% want to stay in a clean, quiet and tidy place. In a word: he needs a trip.
Abu Dhabi, the no. 1 for quality-price ratio (Al-Muhair, Flickr)
On the opposite front, as the latest trend, there is chaos and the passion for concerts: 46% of Italians would take a short-haul flight to see their favorite artist live while 15% say they would fly to the other side of the world to attend the show of the moment. A percentage that rises to 64% for young people between 18 and 24 years old. In this regard, Skyscanner has collaborated with the Dice events and tickets app to draw up the ranking of destinations with the highest number of concerts in 2024 for less than 25 euros. At the top there is Leedsin the United Kingdom, followed by Bordeaux, Roma, Milano e Paris.
Which trip: analogue, group and luxury (but with make-up)
In terms of types of travel, however, in an era of hyperconnection and compulsive media stimuli the Generation Z dreams – perhaps without too many surprises – ofvintage experience at least analog. Even considering the accessories to use on holiday: 17% of Italians between 18 and 24 years old bring with them a Polaroid camera and 11% a video camera. 10% instead use a 35mm film camera to develop photos of the trip once they return home. However, it is difficult to give up social media: 30% even plan their holiday there. And maybe it’s even a downward percentage. After the analogue, another voyage that has recovered is that of group, perhaps to celebrate a birthday or anniversary: half of Italian travelers (56%) have taken a group trip at least once while a further 25% said they intend to plan it. There is no shortage of difficulties: in first place is the selection of guests among family and friends (33%), followed by the definition of the common budget (30%). In third place, the choice of dates (22%), a true enigma of every group trip. Third mode of 2024, the low cost luxury: 12% of Italians interviewed plan to upgrade their flight to business or first class in 2024 while 10% intend to purchase access to airport lounges to immediately enter relaxation mode.“
Lerici among the best sustainable tourism villages in the world. From the United Nations awards in Civita di Bagnoregio and Sabbioneta 20 October 2023
Skyscanner’s Travel Trends 2024 report reveals that, next year, exploration related to culture will be one of the main priorities of travellers: from attending concerts of their favorite artists to finding the best gastronomic experiences (at the cheapest price!), the range is very wide – he explained Stefano Maglietta, travel expert at Skyscanner – however, the cost of living remains a major concern and, in this context, our savings tools are increasingly popular. For this reason, the Everywhere search function, which shows flight prices in ascending order for various global destinations, is the most used tool by travelers from all over the world this year.”
The three destinations with the best quality-price ratio
Speaking of price: the Emirates is among the destinations that offer the best combination between demand and rates Abu Dhabi followed by Belgradein Serbia, and from Albanian Tirana: “Today more than ever, the choice to undertake an experiential and cultural journey represents a way to feel like protagonists of one’s own life, focusing on the quality of the time spent – he comments Chiara di Nuzzo, psychotherapist and travel psychologist – a journey is educational and transformative, it is a source of psychophysical well-being. Today the journey is not limited to physical travel alone, but translates into an internal journey that we undertake to respond to our most authentic needs and to make those desires come true that have no place in everyday life.”
The Booking investigation: an alter ego on holiday
Also Booking.com commissioned its research on travel trends for 2024 by interviewing over 27,000 people in 33 countries and combining the data with its analytics as a leading digital travel platform in accommodations. Among the rather curious trends are those of “lie” at least partly while on holiday, inventing a sort of alter ego: 30% of those interviewed will in fact tell fictional stories about their lives to people they meet while travelling. Then there are those it will push towards cold destinations and more generally, 41% say that climate change will influence the way they plan holidays in 2024, preferring destinations with cooler climates. Among the trends identified by Booking, that of those who will leave everything to chance (42% of Italian travelers said they were inclined to book a surprise trip where everything, including the destination, is unknown until arrival, an attitude which we had already talked about) and – in full harmony with what Skyscanner discovered – will go on to discover the culinary traditions. Today, almost two thirds (62%) are more fascinated than in the past by the history of the gastronomic secrets of the places they visit. For this reason, those involved in tourism and hospitality are organizing themselves to respond to the increase in typical cultural experiences in which travelers are told the history of food and territories.
Climate change and the search for fresh air
Another point highlighted by the Booking survey is that of travelers who will focus on life quality, confirming in this case the explosion of sleep tourism or the interest in experiencing the simple lifestyle of local, self-sufficient agricultural communities. They then close the desire to try, on the opposite side, the so-called à la carte luxurythat is, taking advantage of ways to save while trying to indulge in high-level experiences (half of Italian travelers, for example, plan to choose destinations where the cost of living is lower than in their own city) and the claim of the union between sustainability and design which are now the basis of the requirements expected from every accommodation facility as well as attractions. “Our travel forecast for 2024 reflects the idea that traveling is not a way to escape from our lives but rather stimulates us to live better – he closes Arjan Dijksenior vice president and chief marketing officer of Booking.com, from exciting adventures in a new destination to meeting different cultures and everything in between, travel helps us become the best version of ourselves.”
#destinations #travel #trends #Pula #Istria #n.1 #holiday #sets #series #rest