2023-11-13 03:01:57
She is a singer adored all over the world: Taylor Swift is also an economic phenomenon. His “Eras Tour” could raise $2.2 billion. The Taylor Swift effect boosts the entire American economy: from the hotel industry to cinema, but it also produces effects in Asia where the star must also perform. The singer signed a partnership with a major bank in Singapore.
Published on: 13/11/2023 – 02:01
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American superstar Taylor Swift continues to make a splash, this time as far as Singapore. Last spring, the singer signed a partnership with United Overseas Bank. Credit card holders will be able to access the ticket office for the star’s concerts, 48 hours before everyone else.
This is fitting because in June, Taylor Swift announced six concerts in Singapore which will be held in March. The effect is immediate: the number of credit cards jumped in one week across the region by 45%.
In the third quarter, the establishment saw the amount of its bank card commissions soar by 89% and memberships exploded.
United Overseas Bank does it again with Ed Sheeran
Faced with this success, the United Overseas Bank is doing it again with another artist. Ed Sheeran, also a real star among young people who also has the merit of singing with Taylor Swift
The bank intends to develop these partnerships. Major K-POP artists who are very popular in South Korea and the region are now in its sights.
Also read: Beyoncé and Taylor Swift, portraits of real businesswomen
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