Crazy salaries, reluctant sponsors, non-existent revenue… Is the economic model of cycling dead?

2023-11-15 01:49:56

Even bulldozers can fear running out of fuel. The Jumbo-Visma team may have crushed the 2023 season with 66 victories including a staggering hat-trick in the three major Tours, but it is proving to be economically fragile. Its complicated quest for a new sponsor to replace the Jumbo supermarket chain, which will not extend beyond 2024, demonstrates this. Even if the possibility of seeing the Dutch company Pon Holdings BV, owner of the cycling sponsor of the Cervélo team, is whispered.