2023-11-15 01:09:34
Digital transformation has revolutionized the publishing sector. Digital formats and distribution and sales channels have multiplied. Formats like e-book, audiobooks, podcast They have come to stay and coexist with paper media.
Identifying the most appropriate format or formats for each content requires specialized knowledge of the advantages, opportunities and costs. The same happens with distribution, where sales platforms have multiplied, with increasingly specialized channels of dissemination and promotion.
Online Master in Editorial Management and Digital Marketing
He Online Master in Editorial Management and Digital Marketing is a program that aims to be a guide for those professionals or young graduates who want to learn the editing process with a special emphasis on the opportunities offered by the new digital era to the world of the book in order to be editors of the 21st century or to update their knowledge of the specific process of digital publishing.
This is a graduate program taught by the Editorial Unit School (ESUE) bn collaboration of the University of Alcalá.
By carrying out a real editorial project, the theoretical and practical teaching of editing techniques and on-the-job training with the necessary tools, at the end of the course, students who develop intense work during the program will be able to present a complete editing project of a title/collection/etc.
The program It is structured in a hybrid format around five types of sessionstheoretical sessions, practical workshops, professional experience sessions, study visits and tutorials.
This master’s degree was born with a clear objective of promoting the Spanish language in the digital field and to provide its students with the humanistic, economic, legal and technological knowledge necessary for professional development that requires greater versatility every day.
It’s about a program especially suitable for people with professional experience in the sector, who want to expand their knowledge in the digital field. But also for graduates in any degree in the area of social sciences or humanists who have a clear vocation for culture in the 21st century.
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He Master will provide its students with the techniques and knowledge necessary to function, at a professional level, in the publishing world, balancing cultural criteria and new business models. These are the skills you will acquire by studying this program:
Know the publishing sector and its digitization. Know the different products for the transmission of knowledge in the digital field. Identify the most appropriate support for a specific target audience. Know the editorial distribution channels in the digital field and define the optimal channels for the different products. Design an editorial collection. Design and develop a marketing and communication plan for an editorial product and establish the parameters to measure its results. Develop an editorial project and its economic viability Analyze an editorial project and its viability
But also, by carrying out a real editorial project at the end of the course, students who develop intense work during the program will be able to:
Know the digital environment and the possibilities it offers for entrepreneurship Design business projects Develop business projects Design business strategies Design communication and product marketing strategies Develop communication and product marketing strategies Prepare budgets Analyze budgets.
One of the objectives is to know the keys to the different business models that exist on the Internet, from the unit sale of paper books to subscription platforms, as well as digital lending platforms in libraries.
It is important to become familiar with the new ways of marketing digital content as platforms based on new NFT technologies that allow the resale of all types of digital content.
And of course, how to access the relevant market data to make decisions on variables such as the margins of the different distribution channelsthe pricing policy in each of the formats, the promotional actions of the channels, etc.
One of the main competitive advantages of the publishing industry It is the Spanish language that allows you to market your digital content to a potential audience of more than 500 million Spanish speakers in the world.
It is something to take into account when designing the communication and marketing strategy for create a brand image and promote our products on the different channels and for the various target audiences.
One of the keys is to analyze well how the digital age has profoundly affected the role of the digital publisher in copyright management. The Master explains the processes of buying and selling rights for each of the formats (paper, ebooks, audiobooks, podcasts, etc.) and delves into the role of literary agencies, as well as new media platforms. self publishing.
The role of Book Fairs in contracting rights in an online world is also analyzed.
In short, it is evident that digital transformation has revolutionized the publishing world. There is no need to be scared. Its essences remain unchanged and the rest can be learned. That’s what this Master in Editorial Management and Digital Marketing from ESUE and the University of Alcalá is for
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