2023-11-14 22:19:39
Indiana Jones and the Clock of Destiny, the fourth installment in the Disney-owned franchise, has only grossed $384 million worldwide. Lucasfilm Ltd.
The catastrophic start of the latest Marvel opus is the latest sign of a “hit machine” that has become less profitable.
Hollywood is rethinking its copy. After having multiplied films and series at a breakneck pace to fuel, among other things, the growth of their streaming services, more and more studios want to reduce the pace.
Certainly, the historic strike of actors, authors and screenwriters which forced the industry to stop for many months, slowed down many projects. But the reason for this strategic turnaround is above all structural. In recent months, several signs have come to show that the hit machine was starting to run out of steam. Latest example? The Marvels, a $200 million blockbuster.
Worst start in history
With only $46 million collected at the North American box office upon its launch, Marvel’s latest opus had the worst start in the history of the franchise, which until recently was Disney’s cash cow . The proof: in fifteen years, it has generated, in cinema alone, a trifle…
This article is reserved for subscribers. You have 73% left to discover.
Black Friday
-70% on digital subscription
Already subscribed? Log in
#Faced #decline #franchises #Hollywood #strategy