Football: Adidas unveils the official Euro 2024 ball with connected technology for offside

by time news

2023-11-16 02:32:31

He wants to be a balloon sweetheart. Named “Fussballliebe”, which means love of football in German, the official ball of Euro 2024, which will take place from June 14 to July 14 in Germany, has just been unveiled by Adidas. According to the German firm with the three stripes, this ball is a revolution because it will be the very first connected ball for a Euro. Indeed, this ball incorporates technology that will allow referees to make decisions more quickly.

Specially designed to improve the precision of the game, Fussballliebe has twenty facets and grooves to optimize movement in the air. The heart of the ball benefits from technology, which promotes speed and precision thanks to a maximum shape and air retention system.

Aesthetically, the ball is intended to be colored with red, blue, green and orange to symbolize the vitality of nations. The black wing designs are to characterize “the movement of the ball and the energy that permeates football.”

In terms of technology, this connected ball will send precise and real-time data to the referees monitoring the match by video. This data will also be able to exploit the position of players using Artificial Intelligence (AI). It will complement the semi-automated offside detection technology. It will also help referees identify each contact with the ball, valuable data for determining possible handballs or penalties.

“The UEFA European Football Championship represents the pinnacle of competition for Europe’s national teams and we are committed to ensuring that in every aspect, from venues to equipment, it meets the highest standards. highest in quality and performance. We have every confidence that with Fussballliebe, Adidas is offering us, as usual, a ball that meets our common requirement for excellence,” declared Zvonimir Boban, technical director and head of the UEFA football division.

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