2023-11-16 12:58:34
Skoda is experiencing a sweet moment in Spain. With six weeks left to close the current year, the Czech brand predicts that more than 30,000 units will have been registered, a record number that will represent a growth of 30%.
This will mean that its market penetration is around 3.5% on average across the three channels – the one with the most presence is rental companies, with 5% – in a market situation that is expected to grow. 15% until closing at around 930,000 units.
The growth figures come with satisfied dealers, who place their profitability at 3.3%, a “historical” figure above the sector average. Skoda It has been the first Volkswagen Group brand to launch the non-genuine agency model to sell its electric models.
The performance of this system, of which Spain is the pioneer country in Europe, has not been as satisfactory as it potentially could have been, “due to the lack of maturity in the electric market” in our country.
Of the Enyaq, its first electric SUV, it stressed that around 50,000 units have been registered so far this year, which has made it the best-selling electric SUV in Germany during certain months – in the accumulated, the crown is held by the Tesla Model Y–. Jiménez de Parga hopes that this model can work “just as well” in Spain.
Looking ahead to the next year, Skoda wants to strengthen its presence in some provinces and plans to open between 20 and 25 new points of sale using existing networks of other brands of the German consortium. Today, it has 60 centers.
The objective for the manager is to gain a 5% market share, which would earn him a position among the ten best-selling brands in Spain. At European level, where it already has a penetration of 5.5%, the brand aims to position itself in the ‘top 5’. At the moment, they estimate that by 2024 they can achieve 40,000 registrations.
For one of the most successful brands within the Volkswagen Group’s Core segment – which also includes Volkswagen, Seat, Cupra and commercial vehicles – the arrival of Chinese manufacturers is not a concern. “We have to think about what we have more than what can be taken from us,” said the manager.
Even so, he highlighted the good performance that Korean and Japanese brands achieved after reaching Western markets and stressed that the Chinese could take over “a few tenths of a percentage” of the share of already established manufacturers.
Achieving the growth they expect for 2024 is not going to be easy, since “there is concern in the network, which does not see greater demand.” Visits to dealerships and the pace of order generation are going at a slower pace than desired. In any case, Jiménez de Parga was confident that the network’s profitability will once again exceed 3%.
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