2023-11-17 13:20:18
By Emma Confrere
Published 4 hours ago, Updated now
“In market terms, video games weigh more than SVOD, cinema and music combined,” explains Fabrice Larue, CEO of publisher Focus Entertainment. stock.adobe.com
DECRYPTION – If the sector represents 180 billion dollars this year, it is now reaching “maturity”. For publishers, it is therefore essential to refine their strategy to stay in the race.
In the metro, some are trying to line up candies on Candy Crush, others are impatient to find their sidekicks on World of Warcraft and a handful of them will spend the night in front of their computer or smartphone screen. Everyone escapes into the world of their favorite video game, captivated by the graphics or the endless stories. Many of them went to Paris Games Week or BlizzCon to identify with a community of “gamers“. These players are consumers who do not hesitate to buy the latest releases, game expansions or the latest consoles.
In 2023, the video game sector should represent “180 billion dollars», Notes Fabrice Larue, CEO of publisher Focus Entertainment. “In market terms, video games weigh more than SVOD, cinema and music combined», he adds. Some publishers and investors have understood that this field has become a veritable goose that lays golden eggs. But what about the future? How to stand out in this ultra-competitive sector? And how can we anticipate player requests? Le Figaro interviewed seven video game specialists, who reveal their perspectives and strategies.
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