2023-11-18 16:31:52
LOGROÑO, (EUROPA PRESS)
The professor of the Master in Electronic Commerce of the International University of La Rioja (UNIR) Beltrán Gutiérrez has indicated that strategies to take advantage of ‘Black Friday’ include setting a budget and “reviewing” prices beforehand.
Next Friday, November 24, ‘Black Friday’ will be celebrated, a date that begins the Christmas shopping season, which is celebrated the Friday after Thanksgiving and which Spain has imported.
It comes together with Cyber Monday (the following Monday) for online purchases but, in reality, “it has already become almost an entire month of continuous promotions.”
This is an event that “it continues to have a lot of interest, in fact, along with other festivities that occur in November and, combining it with Christmas, it continues to account for half of the turnover of businesses“.
The strategy for businesses, given their extensive implementation, is to “differentiate themselves and, one of the secrets, is to start working on it weeks in advance” in the marketing strategy.
To get the most out of it as a consumer, “there are several tricks,” starting with setting a budget and being clear about the items you want to buy, so as not to make impulsive purchases.
Also, “check, a little before, how prices evolve, because “We have encountered scams several times such as raising prices before lowering them on Black Friday.”
On the other hand, “it has already become a whole month of discount shopping,” so it may be “interesting” to shop at the beginning “because there will be a wider variety of products.”
It can also be a strategy “wait until the end because the price we find on Cyber Monday may be even better.”
The digital ecosystem, on the other hand, “is in continuous reinvention, now there are many new features that are ready to sign up for offers for VIP customers, as a way to build loyalty.”
It is a date that, he has even seen, is advantageous for small businesses “because there is an important flow of consumption” and it can be their opportunity to remove accumulated stocks.
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