2023-11-26 11:00:20
The construction it can also be sustainable. That’s what they think Your workthe company of distribution of materials in the construction and renovation market of the French group Adeo Holding Iberia, which also owns the chain Leroy Merlin in Spain and Portugal.
With a powerful expansion plan underway, the company has opened two department stores this week, one in Vilanova and Geltrú (Barcelona) and another in Hospitalet de Llobregat, which have involved investments of 13 and 6 million euros, respectively, the former being owned properties and the latter being rented. With 36 warehouses distributed throughout the national territory, eight of them in Catalonia, the community in which there are the most centers of the group, the brand employs a total of around 6,000 people between its warehouses and offices. Now the next step will be next year an establishment of these characteristics near Lisbon, in Portugalaccording to Jesus Paredes, responsible for the company in Catalonia. In addition, similar centers will be added in Pamplona and Córdoba.
In 2022, its sales in Spain reached 1,547 million euros, 21% more, and profit grew 24%, to 107.6 million. The group has allocated around 500 million in the openings of its 36 centers, of which 110 million have been carried out in Catalonia. In 2023 alone, it has allocated 43 million to the openings of Sabadell, Vilanova i la Geltrú and L’Hospitalet de Llobregat.
The Vilanova i la Geltrú (Barcelona) establishment has more than 5,000 square meters of surface area, with a 2,600 square meter materials yard with direct vehicle access and a loading area for large-volume merchandise. In addition, it has seven battery boxes. It will employ a hundred people. For its part, the L’Hospitalet establishment has more than 5,300 square meters of surface area, with a materials yard of more than 3,400 square meters with direct vehicle access and another loading area for large-volume merchandise. Likewise, it has eight battery boxes, four quick self-collection boxes and 4 large volume boxes. It will employ around 150 people and generate around 100 indirect jobs.
Paredes highlights that the establishments are stocked with 20,000 references to cover all needs from the professional construction and rehabilitation sector, from plumbing or carpentry to electricity. One of the aspects that characterize them are the products related to the energy transition, which range from insulators, exterior carpentry, photovoltaic panels, with a stock that is renewed twice a year. At the same time they work with local suppliers. All establishments have a large outdoor area that makes it easy for professionals to enter with their truck or van and load directly, as well as schedules adapted to the sector: Opening at 7 a.m. and closing at 9 p.m., which happens to be 9:30 p.m. in summer. At a digital level, they have a guaranteed construction delivery service in 24 hours or warehouse collection in 2 hours.
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With more than 17 years of experience in the national market, Obramat has opted for the main advances in trends in the construction and renovation sector. Its warehouses have more than 300 agreements with national and local suppliers, according to the company. Since its arrival in Spain in 2006, it has added 36 warehouses located in Andalusia (Alcalá de Guadaíra and Bormujos, Málaga, Almería, Los Barrios), Asturias (Oviedo), the Balearic Islands (Mallorca), the Canary Islands (Las Palmas), Castilla y León ( Valladolid, Burgos, Salamanca), Cantabria (Santander), Catalonia (Sabadell, Badalona, Sant Quirze del Vallès, Terrassa, Lleida and Tarragona), Galicia (Santiago de Compostela and Lugo), Madrid (Alcobendas, Alcorcón, Majadahonda, Leganés, Rivas and Usera), Murcia, the Basque Country (Bilbao- Sestao and Galdakao), the Valencian Community (Finestrat, Massanassa, Castellón and Alicante) and Zaragoza, to which the last two will be added in the province of Barcelona. The ownership group also owns other brands in France, such as Bricoman; Italy (Tecnomat) or Brazil (Obramax).
The name change from Bricomart to Obramat in Spain was carried out progressively and to be “more consistent” with its strategic positioning in the professional market and less related to DIY. The company maintains its expansion plan for the coming years, with the forecast of growth both in physical sales (hence the opening of its establishments) and through distance sales channels.
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