2023-11-29 18:03:53
As is known, Jumbo Visma will be renamed Visma Lease a Bike in 2024. However, the financial power of the new sponsor would be in the Volkswagen automobile company, owner of the company that in turn owns Lease a Bike.
According to an investigation by Wielerflits, Volkswagen recently acquired 49% of Bike Mobility Services of Pon Holdings, which is the owner of Lease a Bike, a company with which the World Tour team reached an agreement.
For the better, Volkswagen revealed interest in the cycling market. “Through our collaboration with Pon, we want to become one of the greats in the bicycle industry,” said Christian Dalheim, director of the financial area at the automotive company.
*Note: Translation of International Cycling. Some words were replaced with synonyms to detect plagiarism. Additionally, we want to report MARCA HORA, to the site ViewMe, and that another Latin American multimedia, which also steals the material, becomes evident when it publishes on the same day as us news that was actually from previous days and we decided to delay. If the incident is repeated, we will hold a public protest.
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