2023-12-05 18:03:37
In the middle of the year, DRiV decided to dispense with the person who had been its Marketing Manager for the Spanish and Portuguese markets since 2018. Now, five months later, Ana García Berrocal changes the colors of the North American multinational for those of Liqui Molywhere she joins the team led by Sadhna Monteiro as head of Business Development in Spain.
With a degree in Geological Sciences from the Complutense University of Madrid and a master’s degree in Marketing and Commercial Management from the ESIC, García Berrocal has more than twenty years of experience in the after-sales sector, always associated with the Marketing and Product departments: five at DRiV as Marketing Manager, more than six at Midas as Purchasing and Product Marketing Manager and thirteen at Feu Vert as Product Manager.
With this background under his arm he arrives in the chemical sector with a company that values its experience “oriented towards clients and results”: “The growth potential we have in the Spanish market is enormous and we feel the need to strengthen our team in order to support everything that will come in the coming years. “Liqui Moly is a brand of people, closeness and long-term relationships and Ana García Berrocal, with extensive experience and recognition in the after-sales market, will add a lot of value to us with her 360-degree vision of the sector,” says Sadhna. Monteiro, commercial and marketing director at Iberia.
A reinforced team
In his new duties, García Berrocal will be responsible for developing the company’s business strategy in the Spanish market, where he will work closely with Alexandre Estima, the supplier’s commercial manager in our country. Customer support will also depend on it.
In parallel, Liqui Moly has reinforced its commercial team in Spain with four new additions, which will increase the brand’s presence in Bilbao, Madrid and Barcelona. “The commitment to the market is very strong and we already have all the bases of our business well established in Spain, with our well-defined distribution network, our own commercial team in all areas, and also a technical department. and our warehouse in Madrid, which has been supplying customers in Spain with great success for more than a year.”concludes Monteiro.
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