2023-12-07 16:00:05
Despite the deteriorating economic situation, the fast food chain is targeting 50,000 points of sale in total worldwide by 2027, a quarter more than today. And this, thanks to hundreds of millions of dollars of investments.
Published on: 07/12/2023 – 3:00 p.m. Modified on: 07/12/2023 – 3:01 p.m.
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To increase the pace of its openings, McDonald’s plans to invest between $300 and $500 million per year until 2027. This period of expansion could be the fastest in the group’s history, said one of its managers. .
Hard time
After reaching a peak in 2013, the American fast food giant went through a difficult period until 2020, when its net profit fell by almost 70% due to the pandemic which emptied outlets.
Since then, the group has recovered, and its sales have increased by 20%. The prices were raised. Investments have been made in existing restaurants. In particular with automatic terminals equipped with artificial intelligence (AI) to manage orders. Currently, these terminals are only available in certain American establishments.
France, first market
The chain has nearly 40,300 restaurants in the United States and around the world. And it is France which constitutes its first market outside the United States with more than 1,500 restaurants.
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