2023-12-08 11:15:25
Bank Hapoalim Takes Advantage of Popular War Song for Advertisement
In a strategic marketing move, Bank Hapoalim has decided to capitalize on the success of the hit song “Get Out of Depression” by singer Yigal Oshri, which became extremely popular during the ongoing Iron Swords period in Israel. The song, which has been widely played and embraced by the public, has now been incorporated into the bank’s new commercial.
The song’s popularity has been unprecedented, with its chart-topping success and widespread recognition throughout the country. Bank Hapoalim saw this as an opportunity and reportedly paid the singer NIS 300 for the rights to feature the song in their advertisement.
This marketing decision has proven to be a lucrative one for the bank, with a significant increase in demand for their issued bonds. Bank Hapoalim initially sought NIS 385 million, but institutional investors have flooded in demands totaling NIS 1.3 billion. This overwhelming response has put the bank in a favorable financial position, with the bond set to be repaid over an 11-year period, providing a substantial cushion for the bank’s financial stability.
The use of popular and patriotic music, such as “Get Out of Depression”, in advertisements during the Iron Swords period reflects a broader trend in marketing strategies during times of national significance in Israel. The emphasis on unity, brotherhood, and national pride has been a recurring motif in various advertisements, all of which seek to resonate with the Israeli consumer.
As the Iron Swords period continues, it is likely that more companies will follow suit and leverage the power of popular cultural elements to connect with the public and capitalize on the prevailing national sentiment.
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