2023-12-08 10:16:19
Time.news – Taylor Swift is person of the year according to the magazine Time. The American singer dominates the charts and her tour is sold out everywhere, generating an unprecedented volume of business for a pop star.
“Swift’s successes as an artist – from a cultural, critical and commercial point of view – are so numerous that recounting them seems almost out of place” writes Sam Lansky in the article that the magazine dedicates to Taylor Swift in the issue on newsstands on December 25th.
“As a pop star, he sits in the company of Elvis Presley, Michael Jackson e Madonna; as a singer-songwriter, she has been compared to Bob Dylan, Paul McCartney and Joni Mitchell. As a businesswoman, she has built an empire worth, by some estimates, more than $1 billion. And as a celebrity—who by virtue of being a woman is scrutinized on everything from who she dates to what she wears—she has long attracted constant attention and knows how to use it.”
But this year, according to Time, something changed: “Discussing her was like talking about politics or the weather, a language spoken so widely that it didn’t need context. She became the protagonist of the worldor. For his epic ‘Eras’ tour which chronicles his artistic phases and is destined to become the biggest of all time and the first to gross over a billion dollars, analysts have spoken of the “Taylor effect“: every time it arrives in a place, there is a mini economic boom.
To screen her concert film, Swift bypassed movie studios and streamers, instead striking an unusual pact with AMC, giving the theater chain its highest single-day ticket sales in history. There are at least 10 college courses dedicated to her, including one at Harvard. THE friendship bracelets exchanged by his fans at concerts they have become a fashionable accessory, with the verse of a song bringing an increase in sales in craft shops of up to 500%.
When Swift started dating Travis Kelce, the Kansas City captain and two-time Super Bowl champion, her games saw a huge spike in viewership. And then there’s her critically acclaimed songbook, a catalog so beloved that when she republishes it, she often breaks chart records that she herself has set.
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