2023-12-14 15:18:53
Tata Capital, the financial services arm of the Tata Group, is making a bold move to invest in India’s biggest fashion brand, Rare Rabbit. The company is preparing to acquire a 13% stake in the popular fashion brand for a whopping Rs 300 million.
The decision to invest in Rare Rabbit comes at a time when the fashion industry in India is booming, and Tata Capital is looking to capitalize on this trend. The move is seen as a strategic one, as Tata Capital aims to expand its presence in the premium fashion segment.
Rare Rabbit, which was launched in 2015 by the Indian family-run Radhamani Textiles, has quickly become a favorite among fashion enthusiasts in the country. The brand is known for its high-quality men’s shirts and other apparel, and Tata Capital sees great potential in its growth.
The investment is part of Tata Capital’s broader strategy to diversify its portfolio and tap into the lucrative fashion market. The company is in talks with Rare Rabbit and is currently conducting due diligence after issuing a term sheet to invest up to $40 million in the fashion brand.
While Tata Capital’s move may seem ambitious, it is not unprecedented in the Indian market. Rival companies, such as billionaire Mukesh Ambani’s Reliance, also own premium fashion brands, and Tata Capital is eager to establish its presence in this competitive space.
The news of Tata Capital’s interest in Rare Rabbit has generated a lot of excitement in the fashion industry, with many eagerly anticipating the outcome of the talks. Rare Rabbit founder Manish Poddar and Tata Capital have declined to comment on the matter, but sources close to the negotiations have confirmed the development.
As Tata Capital continues its efforts to invest in Rare Rabbit, the fashion industry in India will be closely watching to see how this strategic partnership unfolds. The potential acquisition is poised to reshape the landscape of the premium fashion segment in the country, and it will be interesting to see how the deal pans out in the coming days.
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