2023-12-19 09:42:40
New Supermarket Opens in Be’er Sheva’s ‘Chen’ Center, Promising Affordable Prices
The ‘Chen’ center in neighborhood B of Be’er Sheva has seen a resurgence in activity with the arrival of Sofer Ha’Hasnu, a well-known venture in Israel, which has opened its doors in the old center. The grand opening event was attended by the ‘Maint Beer Sheva’ team, who shared their impressions of the new supermarket.
Rabbi Zalman Gorlik of the city’s Chabad directed the mezuzah ceremony at the opening, and the first customers wasted no time in filling their carts with products and comparing prices. Guy Lerer, a TV host and social activist, emphasized the importance of supporting the residents of the south and the commitment to offering affordable prices.
Amir Shuan, representing Ha’Hasnu, explained that after successfully opening an experimental branch in Tel Aviv, they decided to establish their first permanent branch in Beer Sheva. He also announced plans for additional branches in the north of the country and in the Negev, emphasizing their focus on serving the periphery.
The choice to open the supermarket in the heart of the old center was deliberate, with the aim of providing a convenient and affordable shopping experience for families and students alike. In response to concerns about the cost of living, Rubik Danilovich, who was honored at the opening ceremony, stressed the importance of fighting for lower prices.
Consumer feedback has been mixed, with some expressing appreciation for the affordable prices on certain items, such as tuna cans, while others noted that some products are pricier compared to other supermarkets. Overall, there is hope that the arrival of Sofer Ha’Hasnu in Be’er Sheva will lead to a reduction in prices across the city and beyond. The opening of the new supermarket has generated excitement and anticipation for positive changes in the local retail landscape.
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