2023-12-23 18:55:08
Chiara Ferragni is one of the greatest influencers of the world. With 29.5 million followers on just Instagramshe built a million-dollar empire based on her image, which is now tarnished and threatens her career.
A controversial supposedly charitable campaign resulted in a fine of €1 million, the equivalent of R$5.3 million at current prices, for “incorrect commercial practices”. Because of this, the influencer apologized in a video published on her social networks.
In 2022, Chiara and sweets company Balocco launched a pandoro, a typical Christmas cake, with Ferragni’s logo for €9, three times the regular price. The product box suggested that each sale meant a donation to the Regina Margherita pediatric hospital in Turin, Italy. Italy.
Chiara Ferragni has already lost more than 90 thousand followers
Chiara Ferragni is experiencing the worst loss of followers since she started her career on social media | Photo: Reproduction/Instagram/chiaraferragni
However, Balocco alone donated €50,000 from the sale of sweets to the hospital. And Chiara pocketed €1 million from the campaign. Chiara apologized on Instagram for having made “a communication error” regarding the pandoro. She also said that she would donate the amount she earned from the campaign to the Turin hospital.
This is the first significant controversy for Chiara Ferragni, who is one of the influencers with the most followers on the planet. With her image, businesses generated profits of €10 million last year, the equivalent of more than R$53 million, according to the newspaper The globe.
Other cases of charitable campaigns have come to light, and several sponsors and companies are abandoning partnerships with Chiara. She is experiencing the worst loss of followers since she started her career on social media.
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Chiara Ferragni started in 2009 with the fashion blog The Blonde Salad, made a fortune and enrolled in a master’s degree at Harvard Business School. The influencer turned everything she touched into gold before the pandoro campaign, like the bottles of water she sells for €8.
O public ministry investigates two Easter egg sales campaigns from 2021 and 2022 in partnership with the company Dolci Preziosi, which promised donations for a project in favor of the inclusion of children with autism.
Chiara Ferragni started her master’s degree at Harvard Business School | Photo: Reproduction/Instagram/chiaraferragni
The investigation found that fundraising exceeded €1 million, but only €36,000 was donated. Investigators are trying to clarify whether it was a case of a commercial operation disguised as charity.
Chiara Ferragni has already lost more than 90 thousand followers since the pandoro story came to light. Safilo, an Italian group specializing in high-quality eyewear and designer of brands such as Carolina Herrera and Jimmy Cho, announced the termination of its contract with Chiara Ferragni, due to “breach of contractual commitments”.
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