2023-12-22 19:51:49
A fresh wind has been blowing in Herzogenaurach, Bavaria, for almost exactly a year. On January 1st, the most important manager of Herzo, as the town is also called, moved to the competition. While Bjørn Gulden was previously responsible for the sporting goods manufacturer Puma, he is now, just a stone’s throw away, lacing up his shoes at arch-rival Adidas. It is not known how this was found on the stamp with the big cat. At Adidas, on the other hand, the supervisory board and investors have placed great hope in the Norwegian – and the interim results after one year indicate that Gulden is well on the way to not disappointing them with his strategy.
Anna Sophie Kühne
Editor in the economy of the Frankfurter Allgemeine Sonntagszeitung.
While the share was trading at around 127 euros when he took office at the beginning of January, the price was at more than 190 euros for several weeks until Friday. Then the price collapsed to 183 euros. The reason was disappointing quarterly results at competitor Nike and its cautious sales outlook. Nevertheless: With a price increase of significantly more than 40 percent, Adidas is one of the biggest German stock market winners this year.
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