2024-01-05 16:22:26
It’s amazing how much media attention Pamela Anderson’s appearances have generated in recent months. The reason: The American actress and Baywatch icon has recently been leaving off her make-up. And not just at home, but also at events like Paris Fashion Week. She doesn’t even put on mascara. What audacity!
The attention she attracts with her bare face brings to light a taboo that has quietly and secretly crept in through the back door over the past few decades. A woman in our part of the world no longer leaves the house without make-up, especially not when she is over 50. The ladies, whether prominent or not, should not show off their age so much. Basta.
The campaign with the make-up-free Pamela Anderson was photographed by Davit Giorgadze.Davit Giorgadze/Proenza Schouler
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Flawlessness is suggested by the cosmetics industry, which now also targets men with suitable products. However, the increasingly over-the-top make-up trends that are primarily propagated on social media have already created a counter-movement. It can also be seen in the fashion campaigns of major luxury brands, in which female legends pose with little retouching. Above all, the photos of 89-year-old Dame Maggie Smith, which Juergen Teller took for Loewe, made waves here.
Proenza Schouler also wants to make a statement with its campaign launched in January. The New York label, which stands for minimalist luxury, is currently advertising with photos by Pamela Anderson. Of course, without make-up.
Since Pamela Anderson was photographed without make-up at Paris Fashion Week, she has stood for a new self-confidence for women in their prime.Davit Giorgadze/Proenza Schouler
Apart from the fact that Pamela Anderson is still a beautiful woman today, Proenza Schouler can only be congratulated on this decision. The label’s fashion fits perfectly with self-confident women who are in the middle of life and are happy about every free minute that they don’t have to spend on styling. The message has arrived! We can only hope that the no-makeup trend finds more followers.
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