2024-01-08 23:51:59
(LaPresse) Chiara Ferragni’s image suffers a first bad blow with the Antitrust fine for unfair commercial practices in the partnership with Balocco. The Pandoro Pink Christmas designed by Chiara Ferragni, costing over 9 euros, suggests that by purchasing it you are contributing to the purchase of a new machine for the treatment of children suffering from tumors at the Regina Margherita hospital in Turin. The Authority discovers that the donation, advertised as associated with the sales of the pandoro, had no connection with them.
The news sparks controversy, on social media and beyond. Prime Minister Meloni also reserves a dig at the influencer in Atreju. After days of media silence, with a serious tone and a modest look, Chiara apologizes in a video on social media, speaking of a media error and announcing a donation of one million euros to the hospital. But in the meantime some important brands such as Safilo and Coca-Cola are suspending their partnerships with Ferragni.
The omnipresent influencer now shuns social media that made her a star but her husband Fedez posts a story with his wife on New Year’s Eve. After the Antitrust, the Milan Prosecutor’s Office also wants to shed light and opens an investigation. Ferragni is now under investigation (like Balocco’s CEO Alessandra Balocco) on suspicion of aggravated fraud. The businesswoman, increasingly in the storm, comments with a note: «I am calm because I have always acted in good faith and I am sure that this will emerge from the ongoing investigations. I am deeply disturbed by the exploitation that some of the media is carrying out.” (LaPresse)
January 8, 2024 – Updated January 9, 2024, 09:04
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