2024-01-09 22:31:00
The “Iron Swords” War: How Business Owners are Adapting to New Marketing Challenges
Since the start of the “Iron Swords” war about 3 months ago, many business owners find themselves facing new media and business challenges – ones they never thought they would face before October 7th.
The decrease in income and work during the first two months of the war forced business owners to produce creative and high-quality marketing, adapted to the situation, in order to generate sales despite the economic difficulties. With the need to generate quick sales increasing and available funds for marketing reduced, many are turning to podcasts as the most effective and profitable marketing tool to promote their business.
A podcast enables effective and relatively cheap communication with a wide target audience, reaching thousands of listeners across the world in a short time. The podcast format also allows for maximum flexibility, turning free time into valuable time as it can be listened to anywhere. Additionally, the use of video recording in podcasts can create another layer of marketing, which can be used on platforms like YouTube and social networks.
In these difficult times, the importance of human connection has intensified. With people wanting to buy from those they connect with, a podcast serves as an excellent platform to make this connection. Many businesses are using their podcasts to offer support and connection with their clientele, even if it is not necessarily in their field of business.
For businesses that are closed or have reduced operating hours, a podcast can provide all the missing information and updates on what is happening during wartime. Ultimately, a podcast is the ideal tool for any business that wishes to maintain continuous contact with its customers and brand itself in a high-quality way even in times of war.
The author, Or Eliaz, owner of PROCAST, the largest podcast house in Israel, emphasizes the simplicity and availability of podcast technology, the low costs, and the high benefit of using a podcast as part of a business’s marketing tool belt.
It is clear that in a time of war where traditional marketing methods may not be as effective, turning to podcasts is proving to be a valuable solution for many business owners.
#effective #marketing #tool #podcasts #holy #grail #business #companies