2024-01-08 16:08:00
Digital screen with technology that makes icons and information semi-transparent Continental and Swarovski During CES 2024 in the United States, parts manufacturer Continental shows a new multimedia, made with a different technology that could be in vehicles in the very near future. The company says it ushers in the era of “microled” that displays information on a transparent screen made of Swarovski crystals. New was developed with Continental and Svarowski Continental and Swarovski “With the central crystal display as a key component, we want to make the vehicle interior and its design important for creative innovation as the focal point of the premium vehicle of the future to arouse attention and emotion” , said Boris Mergell, head of User Experience UX at Continental. The screen uses microLED technology that was shown for the first time at the Consumer Electronic Show (CES) 2024 held this week in Las Vegas. The screen has its own pixel lighting technology that automatically adjusts to obtain the best contrast. The lighting graduation technology is a new product from Swarovski Mobility, a division of the famous crystal manufacturer that promises a durable and reliable solution for the consumer. The idea is to integrate the car’s systems and controls with the screen that will soon be available in premium brands Continental and Swaroski “The central crystal display is the result of a combination of production and technological processes carried out in conjunction with Continental, which we implemented in an innovative way as a design differentiator but it is technologically impressive, going beyond the look,” said Peter Widmann, director of Swarovski. The idea of this solution is to integrate with vehicle systems, but in such a way that the controls are minimalist and easy to use on a daily basis. However, due to the high cost, it is estimated that the transparent screen will be present in future models from premium brands and not in generalist models.
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