2024-01-16 11:47:07
Apple’s move comes on the occasion of the Lunar New Year holiday held this weekend in China, when the company’s official website in the country offers discounts of up to 50 Chinese yuan (about 50 dollars). The flagship products included in the sale are the new iPhone 15, Mac Book and iPad. The promotion will start on 18.1, this coming weekend, and will last until 21.1.
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This is a particularly rare move, since Apple rarely gives discounts for its products worldwide, and usually maintains a corresponding price level, this is to maintain the image of premium products. This was especially important for Apple over the years specifically in the Chinese market, since there Apple targets wealthy customers.
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